Google Ads

We set up and manage Google search campaigns: keyword research, negative keywords, ad copy, budget allocation and conversion tracking. Search terms and enquiry quality guide ongoing adjustments.

CLADFLOW / ILLUSTRATIVE FLOW

01Search intent

02Ad

03Landing page

04Enquiry

Setup

Account and conversion checks, keyword groups, negative keywords and initial ad copy.

Ongoing management

Bid, budget and ad adjustments based on search terms, costs and enquiry quality.

Your deliverables

Campaign access, a record of changes and reporting with priorities for the next period.

Scope and fees are agreed before work begins. Ad spend is separate. Sales and customer numbers are not guaranteed. Social account management is not included.

IN PRACTICE

Focus on relevant searches, not every search.

Someone researching a service may search differently from someone ready to request a quote. We group keywords by intent, link ads to relevant pages and review search terms to filter irrelevant traffic.

01 / BEFORE WE START

Get the starting point clear.

Share your offer, audience, URL and any previous campaign results. Before starting we agree budget, access and the data used to evaluate the work.

02 / A COMMON QUESTION

Will customers arrive on day one?

No. Enquiries and sales depend on the offer, price, competition, budget and sales process. We do not guarantee customer numbers, sales or return on ad spend; we improve the work through measurement and testing.

The aim is to reach relevant people and improve the enquiry journey, not to promise customer growth. Ad spend is separate from the service fee. Planned work and reporting frequency are stated in the proposal.

Tell us about your website, offer and the people you want to reach.

Discuss your campaign ↗