Measurement & reporting

We define tracking for enquiries, bookings and purchases. We configure appropriate consent settings, test tags and report results by source, clearly identifying data gaps and recommended changes.

CLADFLOW / ILLUSTRATIVE FLOW

01Source

02Action

03Validation

04Report

Measurement plan

Define what counts as a conversion and which sources to track.

Tag validation

Consent-aware setup and checks for duplicate events and missing records.

A useful report

Explain source, cost and conversion data, including limitations and next actions.

Scope and fees are agreed before work begins. Ad spend is separate. Sales and customer numbers are not guaranteed. Social account management is not included.

IN PRACTICE

A tracked enquiry is not the same as a sale.

A form submission can be tracked; knowing whether it became a customer requires business records. Where technically feasible, we compare sources with those records and explain gaps and attribution limits.

01 / BEFORE WE START

Get the starting point clear.

Share your offer, audience, URL and any previous campaign results. Before starting we agree budget, access and the data used to evaluate the work.

02 / A COMMON QUESTION

Can every visitor be tracked?

No. Consent choices, browser restrictions and multiple devices can leave gaps. Reports explain these limits rather than presenting incomplete data as certainty.

The aim is to reach relevant people and improve the enquiry journey, not to promise customer growth. Ad spend is separate from the service fee. Planned work and reporting frequency are stated in the proposal.

Tell us about your website, offer and the people you want to reach.

Discuss your campaign ↗