Meta Ads

We plan audiences, placements and creative variations for Facebook and Instagram campaigns. We review which messages lead to useful enquiries and adjust ads and budgets.

CLADFLOW / ILLUSTRATIVE FLOW

01Offer

02Creative A / B

03Audience

04Review

Message & creative

Copy and creative variations for your offer. Production scope is agreed in the proposal.

Test plan

Controlled comparisons of audiences, placements and creative variants.

Review

Adjustments based on enquiry quality, cost and creative fatigue.

Scope and fees are agreed before work begins. Ad spend is separate. Sales and customer numbers are not guaranteed. Social account management is not included.

IN PRACTICE

Do not rely on one creative to explain the offer.

An offer can be presented in different ways. We test controlled variations of copy, creative and audience. We look beyond likes to what happens on the landing page and the quality of enquiries.

01 / BEFORE WE START

Get the starting point clear.

Share your offer, audience, URL and any previous campaign results. Before starting we agree budget, access and the data used to evaluate the work.

02 / A COMMON QUESTION

Do more likes mean more sales?

No. Enquiries and sales depend on the offer, price, competition, budget and sales process. We do not guarantee customer numbers, sales or return on ad spend; we improve the work through measurement and testing.

The aim is to reach relevant people and improve the enquiry journey, not to promise customer growth. Ad spend is separate from the service fee. Planned work and reporting frequency are stated in the proposal.

Tell us about your website, offer and the people you want to reach.

Discuss your campaign ↗